Teklogix is removed from the company name. New identity better reflects the company strategy.
LONDON - Monday, January 31st 2011 [ME NewsWire]
(BUSINESS WIRE)-- Psion plc (LSE: PON.L) has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.
“Our research showed that we had to remove the word “Teklogix" from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”
Psion has an industry-leading and growing social media presence via its open and collaborative community, www.ingenuityworking.com, with over 50,000 visitors a month and more than 5,000 active discussions. It was launched in March 2010 and has quickly become the industry’s leading social media site where customers, partners, resellers and developers all converge to share ideas, fix problems and create business opportunities.
“The new corporate identity now brings to life the company’s focus on open innovation, modularity and customisation, and correctly positions Psion in the era of Web 2.0,” said Nick Eades, Chief Marketing Officer of Psion. “Work began on the new corporate identity in 2009 and the full programme will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods.”
Notes to editors
To see the new corporate identity in action and to download relevant brand and product imagery, please go to: community.psion.com/presspack
About Psion
Psion is the pioneer of quality mobile handheld computers and their application in industrial markets around the world. We have been innovators in mobile computing since 1980, starting with the invention of the PDA, through to helping our global customers solve their business problems today. Our clients include Volkswagen, SNCF, RWE nPower, E.ON, BMW, Goodyear, Copenhagen Airports, BNSF and many others.
Through our open innovation business model, we have the ability to work directly with our customers and partners to co-create new variants of our mobile hardware, software and service that meet the specific needs of the marketplace. This collaboration is made possible by our open innovation community site, www.ingenuityworking.com.
Psion plc is a public company listed on the London Stock Exchange. It is headquartered in London with corporate offices located in Europe, North America, Asia Pacific, Latin America and Africa.
For more information, visit www.psion.com.
Psion™ and the Psion logo are trademarks of Psion plc. All rights reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6585348〈=en
Contacts
U.S.:
Psion Teklogix
Breeanna Rosen, 859-372-4105
bree.rosen@psionteklogix.com
Schwartz Communications
Scott Love, 781-684-0770
psion@schwartzcomm.com
UK/Europe:
Text 100
Andy Sephton
Direct: +44 (0) 20 8846 0743
Mobile: +44 (0) 7917 017 817
PsionTeam@text100.co.uk
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