WILMINGTON, Del.-Friday 24 January 2020 [ AETOS Wire ]
(BUSINESS WIRE)--
The LYCRA Company, a global leader in developing innovative solutions
for the apparel industry, will showcase the most ground-breaking line up
of innovations at ISPO Munich in years. Attendees can learn about new
LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.
“We
are very excited to showcase our latest innovations for activewear,
sportswear and athleisure apparel at ISPO,” said Julien Born, President,
Apparel, The LYCRA Company. “We look forward to working with brands,
and their supply-chains, to create offerings that bring tangible value
to garments, consistent with consumers’ active lifestyles and their
desire for lasting comfort, fit and shape.”
LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fiber
to provide lightweight, targeted support exactly where it is needed
most. This solution offers unlimited design possibilities for brands and
retailers and may also help streamline garment manufacturing by
eliminating sewn-in panels and extra seams.
LYCRA® MyFit™ fiber is
a patent-pending new polymer engineered to deliver a customized fit
experience by offering greater shape tolerance for a range of body types
within a size. This exciting innovation is the only global solution
that directly addresses major consumer needs around fit, which can help
brands reduce returns, increase consumer satisfaction, and build brand
loyalty.
The LYCRA Company is also featuring its first branded elastane that is made with pre-consumer recycled materials at ISPO. LYCRA® EcoMade fiber offers the same performance as the original LYCRA® fiber
but is made partly with fiber waste collected at the company’s
manufacturing sites, which is blended with virgin polymer at specific
concentrations. This sustainable solution reduces waste and puts it back
into production.
ISPO
attendees can also learn about Planet Agenda, The LYCRA Company’s
commitment to building a more sustainable future. The platform has been
created to provide insights, technologies, products, and processes that
can help customers reduce waste, save energy, extend garment wear life
and more. Planet Agenda is built around three interdependent pillars:
product sustainability, manufacturing excellence, and corporate
responsibility. Learn more at LYCRA.com/sustainability.
Visit
ISPO stand C1.355 to learn more about The LYCRA Company’s latest
innovations and Planet Agenda. ISPO is a leading multi-segment trade
fair for sports that takes place January 26-29. Go to ISPO.com for show information.
About The LYCRA Company
The
LYCRA Company innovates and produces fiber and technology solutions for
the apparel and personal care industries, as well as specialty
chemicals used in the spandex and polyurethane value chains.
Headquartered in Wilmington, Delaware, The LYCRA Company is recognized
worldwide for its innovative products, technical expertise, and
unmatched marketing support. The LYCRA Company owns leading consumer and
trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®.
While The LYCRA Company’s name is new, its legacy stretches back to
1958 with the invention of the original spandex yarn, LYCRA® fiber.
Today, The LYCRA Company is focused on adding value to its customers’
products by developing unique innovations designed to meet the
consumer’s need for comfort and lasting performance. For more
information, visit www.thelycracompany.com.
LYCRA®, FitSense™, and MyFit™ are trademarks of The LYCRA Company.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200123005030/en/
Contacts
Claire O’Neill
Claire.ONeill@LYCRA.com
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