ME NewsWire / Business Wire
OSAKA, Japan - Thursday, December 26th 2013
As
well as thrusting the “100 Thousand Solar Lanterns Project” to donate a
total of 100 thousand solar lanterns to the regions without electricity
by 2018, the company’s centennial, Panasonic Corporation (TOKYO:6752)
has launched “Cut Out the Darkness,” a project to deliver solar lanterns
and shades based on designs contributed by participants to homes and
schools in the non-electrified regions. The company seeks to involve
people around the world in the project and to make those participants
aware of issues in the regions without electricity.
Currently,
about 1.32 billion people are without access to electricity worldwide,
and many homes in the regions use kerosene lamps for lighting, but the
fire and smoke from these lamps pose serious fire and health risks.
Unable to get sufficient light, there are also significant restrictions
as to what people can do at night. The lack of electric lighting in the
regions means significant challenges in the areas of health, education,
and the economy. However, solar lanterns enable users to charge
electricity during the daytime, save it in the secondary battery, and
use the electricity for lighting at night, thus helping to solve social
issues in non-electrified regions by curbing fire and health risks, and
emission of CO2 by kerosene lamps.
The “Cut Out the Darkness”
project website offers its own unique application that enables users to
design a cutout and see a virtual shade image on-screen while working on
the design. When finishing the design, the design can be submitted
online, and displayed in the “Design Archives.” Based on a popularity
poll by site visitors, the best 100 shade designs are chosen and
fabricated by laser cutter into lantern shades true to the original
cutout designs. Moreover, original designs contributed by eleven
globally acclaimed paper-cut artists, who are supporting the project,
are also showcased on the site and made into lantern shades. Solar
lanterns and shades, including those made from selected designs by a
popularity poll and from designs contributed by paper-cut artists, are
delivered to homes and schools in non-electrified regions.
The
“Cut Out the Darkness” project allows people around the world to
participate easily, because the entire process from design to submission
is completed online. We cordially hope people around the world
recognize the challenges in non-electrified regions, and show favor and
support to Panasonic’s “100 Thousand Solar Lantern Project” by
participating in the “Cut Out the Darkness” project.
The progress
of the project will be reported and updated regularly on the project
website, and the “100 Thousand Solar Lanterns Project” Facebook page.
Related
Websites “Cut Out the Darkness” project website Introduction Video 100
Thousand Solar Lanterns Project Facebook page Panasonic’s Sustainability
Project Details [Schedule](Provisional) *Time/dates in JST December 20, 2013 to the end of March, 2014
[Timeline of Events] 1. December 20, 2013 The project website launched and the promotional introduction movie released.
2.
December 20, 2013, to late January, 2014 (provisional) The project
website will start to accept shade design contributions and a popularity
poll. *In some circumstances the duration of the popularity poll may be
extended.
3. From the middle to the end of February, 2014 The
best 100 designs will be selected based upon the popularity poll and
fabricated as shades for solar lanterns.
4. From the end of
February to the middle of March, 2014 A total of 100 fabricated shades
and solar lanterns will be transported from Japan and donated to people
at locations in non-electrified regions. (Donation recipients are being
selected and will be announced on the project website and the “100
Thousand Solar Lanterns Project” Facebook page as soon as they are
determined.)
5. From the middle to the end of March, 2014 A
promotional documentary movie, summarizing the process and progress of
the project, will be released after donation of the shades and lanterns.
*The progress of the project will be reported on the “100 Thousand
Solar Lanterns Project” Facebook page.
Contacts
COTD Project Office (Ozma PR Kasai Branch):
phone: +81-6-6205-9800 (Japanese only)
e-mail: cotd_press@ozma.co.jp (Japanese and English only)
Open:
December 20, 2013 to January 31, 2014 on weekdays from 10 am to 18 pm
(Not available on Saturdays and holidays including the period from
December 28, 2013 to January 5, 2014)
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