Mobily deploys eco-friendly SIM cards

Saudi Arabia, January 10, 2011

Etihad Etisalat (Mobily), the second mobile service provider in Saudi Arabia, said it has started deploying new bio-sourced SIMs for its subscribers, made with renewable and easily recyclable materials.


Mobily’s eco-friendly initiative proves that it take efforts to cut the environmental impact in addition to its commencements to bring updated products and services in the telecom sector into the hands of its subscribers in Saudi, said a company statement.


This new eco-friendly SIM card is fully compliant with telecommunications standards and its card body is certified 100 per cent compostable, two features that make it unique in the gulf market.


The innovation contributes to reduce the environmental impact and provide high-standard technical properties at the same time. In addition to its innovative concept, Mobily made sure that this unique SIM also gets an attractive and recyclable wrapping, the statement added.


Humoud Al Ghobaini, Mobily’s VP for Corporate Communications and PR, said Mobily was always doing the best to deploy techniques which contribute to the ecological friendly communities.


'Mobily is always at the forefront of innovation and has proven to be a pioneer in doing so when it installed Ericsson's state-of-the-art, environmentally and aesthetically friendly tower, in 2009,' he remarked.


According to him, the construction and the innovative format of the tube helped to reduce the power and protected the environment while contributing to a clear reduction of the operational costs of the tower.


Mobily’s unique tower Tube has an innovative design that includes base stations and antennas completely housed into the tower that is made of flexible porcelain which is self-supporting.

Therefore the environmental impact of the concrete is lighter than the traditional steel structure, thus resulting in 30 per cent less emission of carbon dioxide during production and transportation, and helps save 40 per cent of the traditional steel towers’ energy consumption, he added.

-Trade Arabia-