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Sunday, January 23, 2011

DTS Partners with Huawei Device Co., Ltd. to Integrate Superior Sound Technologies


CALABASAS, Calif. - Friday, January 21st 2011 [ME NewsWire]

(BUSINESS WIRE)-- DTS, Inc. (Nasdaq: DTSI), the leader in high definition audio, today announced it has officially entered into an agreement with Huawei Device Co., Ltd., a leading telecom terminal device and solutions provider headquartered in China, to integrate DTS technologies into its products. This exciting news symbolizes the start of the cooperation between DTS and Huawei Device Co., bringing the ultimate entertainment experience to a wide range of consumers.

“DTS is thrilled to partner with Huawei Device Co. and bring added value to its products by delivering a superior entertainment experience to consumers,” said Brian Towne, executive vice president and chief operating officer at DTS. “This agreement launches DTS sound technologies into the ever-expanding telecom industry. We look forward to a successful collaboration between DTS and Huawei Device Co.”

Huawei Device Co. products utilizing DTS sound technologies offer surround sound effects with input audio sources ranging from mono and stereo to 5.1 multi-channel. With DTS technology, compressed audio can be transformed with clearly defined vocals and crisp high and low frequencies that create an immersive surround sound experience for consumers.

“Huawei Device Co. upholds the concept of ‘Smart Device, Simple World,’ and is dedicated to providing the intelligent and user-friendly products our customers demand,” said Ms. Glory Zhang, spokesperson for Huawei Device Co. “As consumers’ digital entertainment needs continue to evolve, together Huawei Device Co. and DTS will offer the most engaging entertainment experience across multiple platforms.”

The integration of DTS technology in Huawei Device Co.’s electronics is the latest milestone for the growing global company. This partnership demonstrates DTS’ commitment to bring the best possible entertainment experience to consumers through various platforms and solidifies DTS’ position as a leading provider of high performance audio.

ABOUT HUAWEI

Huawei is a leading telecom solutions provider. Through continuous customer-centric innovation, the company has established end-to-end advantages in telecom network infrastructure, application and software, professional services, and devices. With comprehensive strengths in wireline, wireless and IP technologies, Huawei has gained a leading position in the all-IP convergence age. Our products and solutions have been deployed in more than 100 countries and have served 45 of the world's top 50 telecom operators, as well as one-third of the world's population.

ABOUT DTS, INC.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters is located in Calabasas, Calif., with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2010 DTS, Inc. All rights reserved.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company's key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.
Contacts

DTS

Dave Blasucci, 818-436-1080

David.blasucci@dts.com



Formula

Kat Kirsch, 310-578-7050

Kirsch@formulapr.com

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