ABU DHABI, United Arab Emirates - Saturday, January 15th 2011 [ME NewsWire]
Masdar, Abu Dhabi’s multi-faceted initiative advancing the development and deployment of renewable energy and clean technologies,today announced it is significantly boosting its online social media efforts to facilitate and enhance worldwide dialogue, discussion and collaboration about the issues emerging from the fourth annual World Future Energy Summit (WFES) in Abu Dhabi. WFES 2011 – the world’s largest conference and exhibition on renewable and future energy solutions –will be held from 17-20 January at the Abu Dhabi National Exhibition Centre (ADNEC).
Leveraging the forum,Masdar’s amplified digital and social media offering will provide interactive displays at the Masdar exhibition stand in the ADNEC atrium, as well as innovative events throughout the week to enable a digital conversation connecting conference participants and renewable energy advocates around the globe. Each of Masdar’s social media offerings will be signified through the Twitter-based hashtag #TweetMasdar.
“Online and social media has grown to be critically important to engage global audiences and raise widespread awareness around important issues such as future energy,” said Aida Al Busaidy, Manager of Internal Communications, Social Media and Community Outreach at Masdar. “Masdar is fundamentally an innovator and trailblazer, so we naturally saw social media as an ideal platform for dialogue not only with WFES attendees, but with a global digital audience interested in the themes, stories and events emerging from the Summit.”
“The World Future Energy Summit will bring together more than 20,000 renewable energy advocates, experts and leaders from across the globe for collaboration and conversation. Masdar’s social media efforts will expand the conversation even further, making the dialogue in Abu Dhabi accessible worldwide.”
Masdar’s expanded social media efforts will include a virtual wall at the Masdar exhibition stand to showcase live Twitter conversation stimulated by questions of the day about future energy issues, connecting active and passive attendees as well as digital communities following WFES 2011 around the globe. The company’s Twitter conversation can be found through the @Masdar handle.
Similarly, Masdar will host for the first time a networking event that integrates live social media discussion to unite conversation between conference delegates in Abu Dhabi and digital audiences interested in engaging them from abroad.
Focusing on renewable and future energy solutions, innovations, investments, policy and vision, WFES 2011 will cover a wide range of themes including energy policy, investment and funding, green buildings, clean transport, solar, wind and biofuels.
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About Masdar
Masdar is Abu Dhabi’s multi-faceted initiative advancing the development, commercialisation and deployment of renewable and alternative energy technologies and solutions. The company serves as a link between today’s fossil fuel economy and the energy economy of the future - developing the “greenprint” for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, an investment vehicle of the government of Abu Dhabi, Masdar is dedicated to the emirate’s long-term vision for the future of energy.
For more information about the Masdar Initiative, please visit: www.masdar.ae
About World Future Energy Summit
World Future Energy Summit WFES will be held at Abu Dhabi National Exhibition Centre, ADNEC, and was inaugurated in January 2008. It has evolved as the world’s foremost and must-attend annual meeting for the renewable energy and environment industry. In 2010 WFES uniquely brought together more than 24,790 attendees from 148 countries including world leaders, international policy makers, industry leaders, investors, experts, academia, intellectuals and journalists to find practical and sustainable solutions for today’s energy security and climate change challenges.
WFES promotes innovation and investment opportunities surrounding renewable energy and environment. It represents an unrivalled business platform bringing together project owners and solution providers with investors and buyers from both the public and private sectors.
Contacts
Meray Atef
press@masdar.ae
+971 2 653 6014
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