Young Adults Across the Region Offered
Opportunity to Begin Career as Professional Mixologists
AMSTERDAM-Tuesday 1 October 2019 [ AETOS Wire ]
(BUSINESS WIRE)--
Bacardi, the largest privately held spirits company in the world, today
announced the European launch of its initiative to help tackle youth
unemployment. Shake Your Future is the
company’s bartending and mixology training program that aims to secure
the futures of young people within the hospitality industry.
After
a successful pilot in 2018, the initiative will run in Italy, France
and Spain over the coming months, rolling out to 12 major cities
globally over the next three years, bringing this opportunity to
thousands of young adults around the world.
Developed in partnership with the European Bartender School, Bacardi launched Shake Your Future as
a pilot in 2018 to help address the youth unemployment crisis on the
doorstep of its French office based in the Parisian suburb of
Saint-Ouen. With youth unemployment at an all-time high (15% across the
European Union) and an industry-wide shortage of skilled bartenders, the
program aims to address both challenges.
Participants
in the 10-week program will be trained in the art of bartending and
mixology, as well as gaining invaluable work experience in some of the
industry’s leading bars and restaurants. Graduates will receive an
internationally recognised diploma and access to permanent employment
opportunities within the sector, empowering them to transform their
lives and build a brighter future.
The
program will run annually in each of the cities where it is launched,
with an ever-growing number of bar and restaurant partners pledging
their support to Shake Your Future and to giving the trainees the all-important experience they need for a fresh start.
“This
is only the beginning,” said Francis Debeuckelaere, Europe Regional
President for Bacardi. “Shake Your Future will change the lives of
potentially thousands of young adults around the world. Across Europe,
our teams have witnessed first-hand the scale of unemployment among
young adults and we are committed to making a difference. Through no
fault of their own some people just don’t get the break they deserve. We
want to give them that break. The skills participants will learn
through the Shake Your Future program go far beyond just shaking and
stirring cocktails; they will take away key transferable skills that
will equip them for success, even if their future career paths lie
outside the hospitality industry. With youth unemployment at an all-time
high, we built Shake Your Future to empower and inspire all those who
take part so that they can fulfil their true potential.”
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 157 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries.
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 157 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries.
Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram @BacardiLimited1862.
Enjoy Our Brands Responsibly
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190930005468/en/
Contacts
Andrew Carney | acarney@bacardi.com | M. +31 613 23 75 94
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