International Herald Tribune Releases Applications For iPad And iPhone

The IHT apps are the first to launch using The New York Times’s Press Engine platform



PARIS, Tuesday, November 30th 2010 [ME NewsWire]:

(BUSINESS WIRE)-- The International Herald Tribune (IHT) today released its first news applications for the iPad™ and iPhone®. Access to the full content of the apps will require a simple registration and will be free until early 2011.


The apps feature the content of the IHT in an elegant and easy-to-navigate design that echoes the contemporary, international look of the newspaper with a home page section called Front Page. The Latest News section features breaking stories from global.nytimes.com throughout the day, and other sections – World News, Business with Reuters, Culture & Style, Sport and Views – are fully refreshed for the Europe and Asia mornings. Both apps also feature a Day in Pictures slideshow and international video content from global.nytimes.com.


Stephen Dunbar-Johnson, publisher of the IHT, said: “Now our well-traveled and sophisticated audience can enjoy the IHT’s fresh and original take on the world’s daily news combined with the elegance and interactivity of the iPad or iPhone. This is great news for readers and advertisers alike and is further proof of our commitment to making the IHT’s unique brand of global journalism available wherever our readers are and however they want it.”


The IHT apps also include the following features:

* Dropdown section listings and a popover article rail allow users to easily move between sections and articles;

* Slide shows - full-page slide shows display large-scale images tailored for the iPad or iPhone screen;

* Share options - share articles, videos and multimedia with a full set of tools, including Facebook, Twitter and e-mail;

* World Weather - handy in-app tool, with five-day forecasts, satellite maps and an extensive choice of locations around the globe, useful for international travelers.


The IHT apps are the first to be developed through Press Engine, a technology and design solution from The New York Times News Services that enables publishers and media organizations to deliver their content via elegantly designed applications for iPhone and iPad. Press Engine applications are designed to integrate with publishers’ registration systems, enabling the app to be offered as a free, registration or subscription product. Publishers who seek additional information about Press Engine may contact Christine Topalian, director, News Services, at +1 212-556-2087 or topalcn@nytimes.com.


The International Herald Tribune app for iPad is available for free from the App Store on iPad or at http://itunes.apple.com/us/app/international-herald-tribune/id404757420


The International Herald Tribune app for iPhone is available for free from the App Store on iPhone or at http://itunes.apple.com/us/app/international-herald-tribune/id404764212


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About the International Herald Tribune (global.nytimes.com)
The International Herald Tribune (IHT) is the premier international newspaper for opinion leaders and decision-makers around the globe. It combines the extensive resources of its own correspondents with those of The New York Times, is printed at more than 38 sites throughout the world and is for sale in more than 180 countries. Based in Paris since 1887, the IHT is owned by The New York Times Company. For more information about the IHT, visit ihtinfo.com.


About The New York Times Company (nytco.com)
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.


This press release can be downloaded from www.IHTinfo.com/press
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6526136&lang=en

For media enquiries, please contact:
International Herald Tribune
Europe, Middle East, Asia
Vanessa Whittall +44 7887 801 257;
vwhittall@iht.com


Asia-Pacific
May-Ling Nam +852 2922 6166;
mnam@iht.com



U.S.
Kristin Mason +1 212 556 4059;
masonkm@nytimes.com