FOOTHILL RANCH, Calif. - Friday, January 4th 2013 [ME NewsWire]
(BUSINESS WIRE)-- Oakley, Inc. today announced the addition of Bubba Watson to its family of professional golfers who put their faith in the company’s performance golf apparel. The addition of Watson further expands Oakley’s roster of golf greats who revere the icon of innovation and style.
“Oakley gets it,” said Watson. “I’m proud to join their family because they love the game and they never stop pushing technology to make the game better. Whatever they can do — whatever can be done — Oakley will do it. I respect that.”
“We are honored to welcome Bubba to the Oakley Golf family,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “He is a Masters Champion who fuels excitement with amazing drives and unbelievable shot making, and his personality brings a whole new flavor to the game.”
“Oakley has the kind of attitude I connect with,” Watson continued. “It’s about keeping it fun but staying locked-in on achieving the best, even when it means taking chances. Oakley doesn’t get bogged down with the kind of thinking everybody else is stuck on. They respect the game as much as I do, and they take good care of their family. That’s why I’m happy to join them.”
Engineered to bring out the best in pros and amateurs alike, Oakley performance golf apparel is optimized for comfort and freedom of movement, and it features premium innovations including the best-in-class moisture management of O Hydrolix™ technology.
Watson appreciates what Oakley performance golf apparel can do for him during competition. “If you’re out there and you’ve got anything distracting you, you’re done,” said the champion. “Golf demands so much focus. That’s why Oakley puts so much into comfort.”
In addition to relying on Oakley’s relentless performance innovation, golfers appreciate the company’s unique sense of style and share its perspective on bringing originality to the game while still respecting its heritage.
Watson added, “Style is important because personality is part of what makes fans connect with golf, especially the new generation of players. Oakley sets the pace. And I need a clothing company that can keep me looking good!”
“We’re all about the seamless blend of style and performance that delivers the unexpected and reinvents possibility along the way,” added Bowers. “Bubba can hit a ball into the next time zone, and as far as the unexpected goes, good luck trying to predict what he’ll do next. There is a synergy between Bubba and Oakley, and our new partnership will light the fuse of what promises to be a major year in golf for the company.”
A native of Florida, Gerry Lester “Bubba” Watson Jr. is one of the few left-handers on the PGA Tour. He was the 2012 Masters Champion and is one of the longest drivers on the tour, capable of generating ball speeds approaching 200 mph and achieving distances greater than 350 yards. Watson turned pro in 2001 and played on the Nationwide Tour until 2005. His first PGA Tour victory was in 2010, and his second came the following year. He has a career high of fourth place in the Official World Golf Ranking.
Visit Oakley.comto discover more about the Oakley men’s performance golf collection, experience the videothat welcomes golf’s greatest performer, and get the inside storyon how Bubba and Oakley became the perfect pairing of performance and personality.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
Contacts
Oakley, Inc.
Diane Thibert
Public Relations
949-672-6888
dthibert@oakley.com
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