(BUSINESS
WIRE)-- Panasonic Corporation announced that it will make a full-scale
entry into the Chinese housing equipment and construction market in
FY2012, providing its sophisticated and exceptional quality products and
contributing to security and safety in housing in China.
Apartment
blocks are the principal style of housing in China. These apartment
blocks are usually sold as a skeleton around which the constructor
builds rooms to their own independent design, but this style of
construction can face a number of problems, including greatly varying
levels of workmanship, delays in completion and noise. In order to
overcome these problems, Panasonic will use its know how in housing
equipment and construction materials developed in Japan to handle fully
integrated product development, manufacture, sales, lifestyle
suggestions, spatial design, construction and customer services in
China, providing new value in housing with long term guarantees for
quality.
In addition, Panasonic will expand its region
of business and sales channels in FY2012. While selling products to
improve indoor environments, a point of increasing concern in China, and
with consideration to health and beauty, the company will provide
comfortable and convenient components for housing equipment commercially
developed in Japan as housing equipment devices and increase sales of
these to local manufacturers.
Through these
initiatives, Panasonic is aiming for sales growth in China from 8.5
billion yen in FY2011 to 25 billion yen (approx. 2 billion RMB) in
FY2015. By increasing its international business operations centered on
China, the company is aiming for 40 billion yen (approx. 3.2 billion
RMB) in sales globally in FY2015.
Outline of Business Developments
(1)
Expansion of interior decoration engineering business (BtoC: expanded
partner distributors for interior decoration engineering; BtoB: expanded
business region for interior decoration construction)
(2)
Strengthened product sales (fuller utilization of high quality
sophisticated products, expanded sales of housing equipment devices)
(3)
Using Panasonic's sophisticated products and networking technology to
achieve lifestyles a step into the future with comprehensive solutions
for interior decoration construction
Related Links
Panasonic Exhibits its Advanced Housing Solutions at Kitchen and Bath China 2012
About Kitchen and Bath China 2012
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50307609&lang=en
Contacts
Global Public Relations Office
Panasonic Corporation
Tel: 03-6403-3040 Fax: 03- 3436-6766
Panasonic News Bureau
Tel: 03-3542-6205 Fax: 03-3542-9018
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