Analogix’s Market Proven DisplayPort over USB-C Solutions are Mobile Industry’s Top Choice, Over 10 Million Controllers and Transmitters Have Been Shipped

Record Shipments Reflect Company’s Leadership in DisplayPort over USB-C Connectivity for Mobile Devices and Connected VR Headsets

SANTA CLARA, Calif. & BEIJING - Tuesday, May 31st 2016 [ME NewsWire]



(BUSINESS WIRE)-- Analogix Semiconductor, Inc. today announced that it has now shipped more than 10 million DisplayPort™ over USB-C™ controllers and transmitters into mobile devices and accessories featuring USB-C charging ports, even though the USB Power Delivery Specification (PD) and USB Type-C™ Cable and Connector Specification were just released earlier this year.

With manufactures increasingly opting for DisplayPort over USB-C for their flagship smartphones due to its capability to deliver the highest resolutions at the lowest power, Analogix’sSlimPort® branded products have emerged as the leading connectivity solutions for mobile applications that require simultaneous transmission of high-resolution video, audio, USB data, and power over a single USB-C connector. The SlimPort® brand signifies certified compatibility of high-performance video and audio using DisplayPort over USB, encompassing an ecosystem of certified products and certification services (SAP℠).

“We’re very pleased with the market adoption of our products which confirms that product maturity and interoperability are key to a positive user experience and a thriving ecosystem, especially in the USB Type-C market which is growing at an unprecedented rate,” said Andre Bouwer, vice president of marketing for Analogix.

“DisplayPort has established compliance and interoperability criteria that make it optimized for high-performance, mobile video connectivity. However, this can be challenging. Unproven DisplayPort solutions may face connectivity issues with the billions of DisplayPort devices already installed in the market. The SlimPort Adopters Program provides an additional level of assurance that any problems are discovered and resolved.”

“Applications such as Windows Continuum and virtual reality (VR) headsets are further expanding the USB-C ecosystem, with a first wave of consumer products using the SlimPort ICs already available in the market,” said Diana Zhang, vice president and general manager of Analogix China. “This is just the beginning, as Chinese smartphone makers see the connected portable VR as the ideal approach for providing the best performance and mobility without the burden of additional hardware cost or licensing fees. More and more sensors and cameras are being added in VR headsets. A connected VR headset allows the cost of these additional VR sensors to be removed from the phone. With SlimPort VR the phone’s architecture stays optimized and smart. Analogix is prepared to support new market opportunities in VR display hardware, peripherals, and content capture with our SlimPort products.”

Most recently, Analogix demonstrated the portable connected VR application with the LG 360 VR headset at the Sirida AR/ VR summit in Shenzhen, and the Windows Continuum application using the Microsoft Lumia 950XL at the Microsoft WinHEC conference in April.

DisplayPort™ over USB-C™ connectivity solutions are showcased at the Analogix exhibitor suite # 1145 & 1146 in the Grand Hyatt Taipei during this week’s Computex 2016, and featureSlimPort®-branded products including:

    ANX7737 DisplayPort over USB-C receiver;
    ANX7428 DisplayPort over USB-C switch;
    ANX7688 the first 4K 60fps integrated DisplayPort converter and USB-C switch.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort branded products, and an industry leader in mobile display controllers, such as low-power, high-speed timing controller solutions. The DisplayPort standard is an innovative, packetized digital interface for high-resolution video and audio that was developed by the Video Electronics Standards Association (VESA). SlimPort branded products are compliant with DisplayPort, Mobility DisplayPort (MyDP), and DisplayPort Alternate Mode over the USB Type-C connector.

For more information visit www.analogix.com and www.slimport.com, follow us on Twitter @Analogix and @SlimPortConnect, or connect with us on LinkedIn.

Analogix and SlimPort are trademarks or registered trademarks of Analogix Semiconductor, Inc. All other trademarks and trade names are the property of their respective owners.

Contacts

Analogix Semiconductor, Inc.

Gratia Stefan, 408-988-8848

marcom@analogix.com









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