LONDON. - Tuesday, March 4th 2014 [ME NewsWire]
(BUSINESS
WIRE) Braun is delighted to announce the signing of world renowned
actress and beauty icon, Jessica Alba, as its new Beauty Brand
Ambassador.
The Golden Globe-nominated actress will be featured
in a new integrated campaign for Braun which will run across TV, print
and online channels as well as in-store – rolling out from March 2014.
“Jessica
Alba is a strong, passionate woman and an advocate for others – she is
the perfect ambassador to talk about the role beauty and our products
play in helping women to feel their best. Braun admires her for her
principles, her talents and her ability to juggle a demanding acting
career with being a great Mum,” said Alessandra Dolfini – Global Braun
Marketing Director.
Braun’s female product heritage lies in
creating beauty devices that, at the touch of a button, remove the
barriers to achieving beautiful hair and skin. Braun wants every woman
to glow inside and out with the confidence that comes with feeling
beautiful and Jessica is the ideal woman to help communicate this.
Jessica
Alba is an actress, a known supporter of women’s causes and mother of
two girls. Jessica's acting career began at the age of 12. After
studying at the Atlantic Theatre Company with founders William H. Macy
and David Mamet, she went on to star in James Cameron’s Dark Angel,
gaining worldwide recognition. She has since made over 25 feature films
such as The Fantastic Four and Sin City that have earned a combined box
office total of over $800 million, including comedies and dramas, from
gritty independents to major studio blockbusters.
Jessica’s
upcoming films include Dear Eleanor, Barely Lethal, Sin City: A Dame To
Kill For and How To Make Love Like An Englishman opposite Pierce
Brosnan, Salma Hayek and Malcolm McDowell.
About Procter & Gamble
P&G
serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®,
Vicks®, Wella®, and Whisper®. The P&G community includes operations
in approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its
brands.
About Braun
Braun, a subsidiary of Procter &
Gamble founded in Germany in 1921, develops and manufactures a wide
variety of small domestic appliances that marry technical innovation,
reliable quality and distinctive design. These range from electric
shavers to beauty products. Braun products enjoy worldwide distribution.
Please visit http://www.braun.com for the latest news and in-depth
information about the Braun brand.
Contacts
Ketchum:
Louise Wickens
Louise.wickens@ketchum.com
+44 207 611 3528
Nicola Hulme
Nicola.hulme@ketchum.com
+44 207 611 3656
No comments:
Post a Comment