Mindshare to Hold “Content Decoded” Conference on January 19th

Dubai, United Arab Emirates - Monday, December 21st 2015 [ME NewsWire]

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The Mindshare team is excited to announce this season’s most exciting media conference under the theme of “Content Decoded.”

Set for this January 19th at The Annex, Burj Khalifa in Dubai, this much-anticipated event offers a fascinating lineup of experts from a wide range of different industries who will teach participants how to utilize data for more creative content, deliver content at scale, and much more. Today, every communications strategy must be ruled by high-quality content, which has surpassed advertising in its importance for the modern businesses. The event offers participants the insights and tools they will need to create content that will make an impact.

Mindshare’s annual media conferences always generate significant industry buzz for offering panels of celebrity speakers from tech moguls to sports stars and everyone in between, and this year is no exception: the inspiring experts that comprise the lineup for “Content Decoded” will be revealed over the next few weeks. Mindshare’s heavily-attended media conferences always attract large crowds of attendees from top-level international businesses and brands, who have unique opportunities to engage with brilliant speakers and innovators and network among a diverse crowd of professionals.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Mindshare MENA CEO Samir Ayoub. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

To request a complimentary ticket or for more information, please contact us at

info.mena@mindsharemena.com

About Mindshare

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Visit us at www.mindsharemena.com  and follow us on Twitter @Mindshare_MENA and Facebook.com/MindshareMENA

About GroupM:

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.

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Contacts

Mouna Ajam

Regional PR Director

Mindshare Middle East North Africa

mouna.ajam@mindsharemena.com

Office: +971 4 454 7444 Ext 1150

Mob: +971 55 4714977

Fax: +971 4 454 7455

Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE









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