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Monday, July 27, 2015

Samsung brings GCC Customized Washer to the market


The new WA6700 ActivDual Wash™ is now available at all major retail stores in UAE

Dubai, United Arab Emirates - Monday, July 27th 2015 [ME NewsWire]


Samsung Electronics Co., Ltd., a global home appliance innovator, has unveiled one of its premium home appliances products, the WA6700 ActivDual Wash™ washing machine range at a retailer conference in Dubai. Samsung’s new innovation in top-load washing machine caters to homes in the region by simplifying the tedious tasks of pre-treatment and pre-wash with its revolutionary ActivDual Wash™ feature.

Mr. Hassan El Haj, General Manager at Juma Al Majid Est added, “It is very important for our consumers to purchase home appliances that will offer tangible benefits to their every day lives. Samsung’s latest addition in home appliances, the new lop loading washing machine, serves exactly this purpose. We are very excited to announce the availability of the WA6700 ActivDual Wash™ in UAE an innovative product which addresses consumers’ needs in the most effective way”, he added.

To aid consumers who pre-wash clothing and then lumber over to a washer with wet clothes, Samsung equipped its new machine with Activ DualWash™, a water jet and gentle scrubbing surface built right into the machine. Thanks to the Activ DualWash™, users can pre-treat tough stains, such as heavily soiled sports uniforms or hand wash items like delicate sweaters, and easily pour the water right into the machine.

The WA6700 ActivDual Wash™ is also the first Samsung Top loader with Magic Dispenser™ technology. Consumers have even greater peace of mind with the Magic Dispenser™, a powerful water vortex that instantly dissolves detergent inside the dispenser and spreads it evenly onto the laundry. The result is less residue on clothes and no mess in the detergent compartment. Meanwhile the Wobble™ technology pulsates to prevent clothes from tangling, while creating a powerful vertical motion that keeps clothes outstandingly clean, as the Magic Filter captures lint and particles that conventional washers leave on clothes.

The WA6700 ActivDual Wash™ series is available in S.Steel finish with different capacities at major retailers across UAE.

Contacts


Mr. Hassan El Haj – GM, Home Appliances Division
Juma Al Majid Group
Tel:  +971 4 334 4973
Email: jamest@al-majid.com
Facebook: https://www.facebook.com/HomeAppliancesUAE








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