Dubai, United Arab Emirates - Sunday, May 31st 2015 [ME NewsWire]Leading Dubai-based property developer The First Group has confirmed its Auris Metro Central Hotel Apartments development has been awarded TripAdvisor’s prestigious Certificate of Excellence for the second consecutive year.
Located in the heart of Dubai’s bustling TECOM precinct, Auris Metro Central features 210 stunningly appointed apartments, consisting of 12 Executive studios, 96 Director’s Suites and 102 Presidential suites.
TripAdvisor’s Certificate of Excellence is reserved for properties that demonstrate hospitality excellence, and represent the upper echelon of businesses listed on the world’s largest travel site.
TripAdvisor uses a proprietary algorithm based on user-generated content to determine recipients of the award. Contributing factors include review ratings, overall ratings and the quantity of reviews submitted.
To qualify for a Certificate of Excellence, a hospitality business must maintain an overall TripAdvisor rating of at least four out of five; receive a minimum number of reviews; and have been listed on TripAdvisor for at least twelve months.
Auris Metro Central currently ranks in the top 10 of 238 specialty lodgings listed in Dubai and reviewed by TripAdvisor users. Of 237 guest reviews, the property has received 181 ratings of ‘Excellent’ or ‘Very Good’.
It rates strongly among business clients and families alike, with 82% of all customer reviews across both categories rating the property ‘Excellent’ or ‘Very Good’.
Reviewers praised Auris Metro Central for its convenient location, quality accommodation, service standards and value for money.
“Receiving TripAdvisor’s Certificate of Excellence for the second year running is testament to our commitment to delivering the highest quality standards of service to our guests,” said Birthe Bolz, general manager of Auris Metro Central Apartments.
The First Group Joint Chairman Danny Lubert also applauded the win. “We are delighted to receive this honour for a second consecutive year. It is recognition for the hard work and exceptional standards upheld by Metro Central’s management team.”
NOTES TO EDITORS
ABOUT AURIS METRO CENTRAL APARTMENTS
Auris Metro Central Apartments is managed by AURIS, a new and innovative hotel brand in the region. The 18-storey property’s distinctive dual-tower design features 210 premium hotel apartments, with a choice of fully furnished Executive, Director and Presidential Suites, perfectly suited for short- to mid-term business lets, thanks to the property’s prime location in the heart of TECOM. It also boasts a rooftop swimming pool and health club located on the 14th floor, offering premium levels of luxury to residents and guests. The property is located within easy walking distance of TECOM’s metro station.
ABOUT THE FIRST GROUP
The First Group is a British-owned international hotel & property development company, whose principals have built up their expertise and success in the global market over the last 30 years. The First Group management team draws from strong and diverse backgrounds in the fields of global property, finance, acquisition, marketing and product development. Its expert eye for emerging property market potential and prestigious partnerships with industry leaders means that their clients can enjoy secure and attractive returns from one of the world’s most vibrant hotel markets. With its global headquarters in Dubai and offices spanning Moscow, Almaty, Kazan, Astana, Abuja, Lagos, Jeddah and most recently Baku and Khobar, The First Group’s client base is expanding rapidly. For more details visit www.thefirstgroup.com.
Contacts
EVE HUMPHREYS, DIRECTOR OF BRAND & MARKETING COMMUNICATIONS
+971 4 455 0100
Eve.Humphreys@thefirstgroup.com
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