Dubai, United Arab Emirates - Monday, December 22nd 2014 [ME NewsWire]
Throughout
February, the nine Chic Outlet Shopping® Villages in Europe will
celebrate Chinese New Year in partnership with UnionPay International by
offering guests the chance to share wishes across the world, along with
exceptional offers for Chinese guests.
A time for family,
gift-giving, fireworks and festivities, Chinese New Year is celebrated
by one in six people around the world. The festival is associated with
the colour red and it is good luck to give and receive red packages
during this time. Traditionally, those celebrating will cast red ribbons
or tie wishes to a ‘Wishing Tree’, in the hope that their wish will
come true and bring them good fortune in the coming year. The Villages
will each feature their own Wishing Tree for guests to cast their wishes
for the coming year.
By registering their details online at
ChicOutletShopping.com, Chinese guests will receive a special Chinese
New Year red envelope, which they can collect from the Welcome or
Tourist Information Centre on arrival at their chosen Village. The
envelope will be bursting with exclusive offers for participating
boutiques in the Village, in addition to UnionPay International ‘wish’
tag for guests to add their very own wish to the Wishing Tree. These
wishes will not stop at the Villages – they will travel the world via
social media, as guests are invited to share their wishes and Wishing
Tree photos with a dedicated hashtag for each Village.
The Chic
Outlet Shopping® Villages welcome thousands of Chinese guests every
year, who are drawn to the Villages’ distinctive selection of brands,
authentically European ambience, and exceptional value. In the period
from January to September 2014, China accounted for 42% of tax-refunded
sales generated by non-EU guests in the Villages across Europe, with
Chinese sales up by 25% year on year.* UnionPay International is now
accepted at many boutiques in the Villages across Europe, making
transactions easier than ever for international guests.
With
1,000 boutiques of international fashion and luxury brands across the
Collection of nine Villages in Europe – all offering savings of up to
60%, and sometimes more, on the recommended retail price – a programme
of must-see entertainment, and a superior suite of services for the
ultimate luxury shopping experience, the Chic Outlet Shopping® Villages
are the perfect destinations in which to celebrate Chinese New Year.
– Ends –
Notes for Editors
*Source: tax refunded data from Global Blue, Premier Tax Free, Fexco and Tax Free Worldwide
About UnionPay International
UnionPay
International (UPI) is a subsidiary of China UnionPay focused on the
growth and support of UnionPay’s global business. In partnership with
more than 300 institutions worldwide, UnionPay International has enabled
card acceptance in 148 countries and regions outside the Chinese
mainland with issuance in more than 30 countries and regions. UnionPay
International provides high quality, cost effective and secure
cross-border payment services to the world’s largest cardholder base and
ensures convenient local services to a growing number of global
UnionPay cardholders and merchants.
For more information about UnionPay International, please visit: www.unionpayintl.com/en
To find out more about the Chic Outlet Shopping® festive season, please visit: www.chicoutletshopping.com
About Chic Outlet Shopping®
Chic
Outlet Shopping® is a unique concept in outlet shopping created by
Value Retail, the only company to specialize exclusively in the
development and operation of luxury outlet shopping destinations, the
Collection of Chic Outlet Shopping® Villages. The Villages are home to
leading luxury fashion and lifestyle brands offering savings of up to
60%, and sometimes more, on the recommended retail price, all year
round. Within easy reach of some of Europe’s favorite gateway cities –
London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels,
Antwerp, Cologne, Frankfurt, Munich and, in China, Suzhou – the Villages
are defined by high fashion, superior service and hospitality, a
calendar of celebrated events, and exceptional value for money. Located
in regions of cultural and historic renown, the Villages have become
international tourist destinations in their own right. Value Retail's
venture – Value Retail China – to bring its distinctive Chic Outlet
Shopping® concept to China saw the first Village – Suzhou Village,
located in historic Suzhou, 50 miles west of Shanghai – open in May
2014. The second Village by Value Retail China, Shanghai Village, will
be located in the Shanghai International Tourism and Resorts Zone
(SITRZ), which includes the Shanghai Disney Resort, and will open in the
autumn of 2015. As with other members of the Chic Outlet Shopping®
Collection of Villages, Suzhou Village and Shanghai Village will be
defined by their offer of international luxury fashion and lifestyle
brands, together with an exceptional level of service, and will be the
most important shopping tourism destinations in Asia.
Contacts
Emma Norstrom
Senior Communication Manager
emma.norstrom@havasprme.com
+9714-455-6000
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