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Sunday, March 6, 2011

Alhurra’s Al Youm Goes Live From Eight Countries to Mark Second Anniversary


Dubai, UAE - Sunday, March 6th 2011 [ME NewsWire]

The Arabic-language television network Alhurra achieves a significant milestone on Tuesday, March 8, with the second anniversary of its acclaimed program, Al Youm ("Today" in Arabic). To mark the occasion, Al Youm will expand its broadcasts to include live reports from Libya, Jordan and Tunisia as part of a special three-day event, March 8-10, 2011. This will be in addition to reports from Al Youm’s hubs in Dubai, Beirut, Cairo, Jerusalem and Washington, DC. Over the past two years, Al Youm has made its mark with up close, on the ground reporting of current events shaping the Arab world and earning a reputation of providing the personal stories that go beyond the headlines.

“Al Youm’s well-seasoned journalists have provided some of the best insights during the recent revolutions in Egypt and Tunisia, as well as the uprisings in Libya and elsewhere in the Middle East,” said Fran Mires, Executive Producer of Al Youm. “By having live reports from eight countries, Al Youm is in a unique position to show the impact of these historic events throughout the Middle East and focus on the human interest stories our viewers have come to expect from us.”

As part of the anniversary broadcasts, Al Youm’s Jerusalem anchor Eman Haddad will appear live from Jordan, examining the changes in the Jordanian government and reporting on the power of Bedouin tribes in governance. Business anchor Loubna Dib will broadcast from Tunisia, where she will be dissecting the post-revolution landscape, the place of women in Tunisian politics, and the country’s deep-rooted unemployment issue. Al Youm correspondent Ayham Ibrahim al Kasem is in Libya providing first-hand accounts of protesters in Benghazi, including how they are surviving with the lack of food and medical supplies.Meanwhile, Amr Khalil will continue to break down post-Mubarak Egypt by bringing viewers up-to-date news, insightful commentary and the personal stories that will help shape the future of Egypt.

Lauded by other media outlets throughout the Middle East, Al Youm has proven its fortitude. Since its inception in 2009, Al Youm has produced more than 500 live, three-hour programs, totaling an impressive 1,500-plus broadcast hours featuring hundreds of key newsmakers and high profile guests. With a staff of 130 straddling five countries,Al Youm combines hard news and news magazine styles into one fast-paced, hard-hitting program offering balanced, in-depth journalism. It is co-anchored by Engy Anwar and Ahmed El Naggar in Dubai, Mona Wehbi in Beirut, Amr Khalil in Cairo and Eman Haddad in Jerusalem.Al Youmfeatures interviews with high profile politicians and business leaders, delving into the tough issues that are often unaddressed by other Arabic-language media, such as human rights and freedom of speech. Daily news reports cover events in the Middle East, the US and the world, along with coverage of health, entertainment, education, sports, technology, culture and social issues.

The show connects with its viewers through social media platforms and has recently been encouraging its audience to send eyewitness videos and still photographs of the historic events unfolding in Libya.

About Alhurra and Al Youm

Al Youm airs Sunday through Thursday from 4 to 7 p.m. (GMT) throughout the Middle East and North Africa, with the newly launched Best of Al Youm airing on Saturdays at 9 p.m. (GMT). Viewers can follow Al Youm on Facebook at www.facebook.com/Alyoumshow, watch Al Youm at www.alhurra.com, and follow up to the minute reports on Twitter @alyoum.

Recent surveys by international research companies such as ACNielsen show that Alhurra has consistently averaged approximately 26 million weekly viewers for the last three years. Alhurra is broadcast on the Nilesat and Arabsat satellites in the Middle East. Alhurra is operated by the non-profit corporation “The Middle East Broadcasting Networks, Inc.” (MBN). MBN is financed by the U.S. Government through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency. The BBG serves as oversight and as a firewall to protect the professional independence and integrity of the broadcasters.

For more information on Alhurra visit: www.alhurra.com

Contacts

Deirdre Kline

Director of Communications

Middle East Broadcasting Networks, Inc.

001-703-852-9250

dkline@alhurra.com



Tanya Kassab

Senior Communication Executive

Euro RSCG Corporate Communications ME

00971-4-3664193

Tanya.Kassab@eurorscgme.com

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