Intelenet forays in the Middle East

Launches facility in Dubai Outsource Zone to enhance global footprint

Mumbai,Dubai - Tuesday, October 4th 2011 [ME NewsWire]

Highlights:

§ Launches a new 200-seater facility in Dubai Outsource Zone, UAE

§ Offers multilingual capabilities in English, Arabic, Hindi and Tagalog

§ Enhances Intelenet’s global footprint to 50 facilities worldwide

Close on the heels of its merger with Serco, a leading FTSE 100 international service company, Intelenet today announced its foray in the Middle East market by setting up an outsourcing facility in the United Arab Emirates. The 200-seater facility is located in the Dubai Outsource Zone (DOZ), an aptbase for businesses that engage in mid to high-end IT and BPO locations providing a highly facilitated infrastructure and environment conducive for outsourcing.

Intelenet’s new delivery centre will commence operations by offering services to clients in the telecom and banking and financial services domains. It will also offer multilingual capabilities in English, Arabic, Hindi, Tagalog and various other languages.

“The strategic foray in Dubai is in line with our growth story and adds a new regional dimension enabling us to expand our global footprint,” said Mr. Susir Kumar, Chief Executive Officer, Intelenet Global Services. “The facility in the Dubai Outsource Zone will help us establish an onshore presence and provide local employment opportunities. Furthermore, the presence in UAE will serve as a hub that would help us reach out to other Middle East geographies and strengthen our existing proposition of providing end-to-end outsourcing solutions.”

Commenting at the launch of the Dubai facility, Tom Riall, Executive Chairman, Intelenet said, “We strongly believe in the superior set of capabilities and domain expertise that we possess as an organization. Our entry in the Middle East region is a cornerstone to access new international markets, fortify existing propositions, provide clients the support they need to meet their business goals and successfully drive the business forward in an ever-changing economic scenario.”

Malek Al Malek, Managing Director, Dubai Internet City and Dubai Outsource Zone, said: “We are pleased to welcome Intelenet Global Services into our fold.We are confident that the company will gain market leadership and benefit from the host of services made available at DOZ. Intelenet will progressively serve a wider market and organically grow its operational footprint in the region."

DOZ has successfully leveraged the emergence of the Middle East and North Africa region as an ideal outsourcing location. According to research firm AT Kearney, access to a vast pool of talent and close proximity to the home countries of companies seeking outsourcing services contribute to the region’s growing status as a preferred destination for the industry.

The research also highlighted that the UAE is placed 15th globally as a hub for outsourcing companies. Among the factors that drive the UAE’s position are its competitive compensation costs, rise in the quality of its management schools and an improvement in the literacy rates. The country also leads in headquarters functions and services, which support many multinational corporations throughout the region. Cost pressures have additionally declined in the wake of the financial crisis, adding to the UAE’s attractiveness as an ideal and enabling outsourcing market.

DOZ provides a purpose-built infrastructure to companies extending outsourcing services in the region. The zone caters to entities specialising in services such as business process outsourcing, knowledge process outsourcing and legal process outsourcing. Additionally, it offers an environment that attracts different elements of the value chain, including banking and finance, insurance, IT, legal and airlines.

-Ends-

About Intelenet- a Serco company

Intelenet- A Serco Company is a leading FTSE 100 international service company that delivers frontline, middle and back-end services to companies in UK, US, India, Europe, Middle-East, Africa and Australia to the international public and private sector. The company provides onshore and offshore services across seven countries with 50 global delivery centres to provide transaction processing and voice support, finance and accounting services, and business transformation consulting, making them strongly placed to provide customers with a range of end-to-end services.

Intelenet has around 40,000 employees inindustries across Banking & Financial Services, (BFSI) Telecom, Travel and Hospitality, Transport and Healthcare . With a strong workforce, the company is also the largest BPO business in the Indian domestic market and provides services in almost all Indian languages.

About Serco

Serco is a FTSE 100 international service company, which combines commercial know-how with a deep public service ethos.

Around the world, we improve essential services by managing people, processes, technology and assets more effectively. We advise policy makers, design innovative solutions, integrate systems and - most of all - deliver to the public.

Serco supports governments, agencies and companies who seek a trusted partner with a solid track record of providing assured service excellence. Our people offer operational, management and consulting expertise in the aviation, BPO, defence, education, environmental services, facilities management, health, home affairs, information and communications technology, knowledge services, local government, science and nuclear, transport, welfare to work and the commercial sectors.

About Dubai Outsource Zone

Dubai Outsource Zone (DOZ) is the perfect base for companies that provide mid-to-high-end business processes outsourcing (BPO) services and back office operations. DOZ offers these companies a comprehensive and efficient infrastructure and a business-friendly environment to set up hubs that service local, regional and global markets. DOZ’s offerings include 100% exemption from taxes; arguably the world’s most reliable technology and communications infrastructure, a one-stop-shop of support services and the best possible working environment. For more information: www.doz.ae

More information can be found at www.serco.com

Contacts

Naini Roy Choudhury

Intelenet Global Services

+919820250939

naini.c@intelenetglobal.com



Varsha Chawla

Text 100 Public Relations

+ 91 9820192294

varshac@text100.co.in