Afton Chemical Launches New Website Allowing Customers to ‘Access All Areas’

RICHMOND, Va. - Thursday, November 3rd 2011 [ME NewsWire]

(BUSINESS WIRE)-- Today sees the launch of Afton Chemical Corporation’s new website, www.aftonchemical.com, which will allow customers far more access to all areas of the business than ever before. This new website reflects Afton’s presence as a global leader in the lubricant and fuel additive market, with innovative features enhancing the design, navigation and usability.

Users can now make use of an array of new areas on the site, such as:

cheMysterySM – to uncover the mystery behind some of the most widely accepted misconceptions in the additive industry;
Knowledge CenterSM – to navigate through acronyms, brochures, factsheets and product datasheets with ease;
SpecSurfSM – to surf a comprehensive glossary of industry specifications to find the products that are right for you.

Afton’s President, Warren Huang says, “At Afton we provide a uniquely open, flexible and collaborative way of doing business with our customers and we wanted our website to reflect this philosophy. By delivering industry-leading access to product information, along with several innovative and valuable user tools, like cheMysterySM and SpecSurfSM, our new site strives to be more informative, more accessible and more inclusive.“

Huang concluded, “By aligning our digital presence with our reputation for R&D expertise and our passion for developing customized solutions that help our customers meet their business objectives, this new website is a natural step in the right direction.”

Afton Chemical Corporation, part of the NewMarket Corp. (NYSE: NEU) family of companies, develops and manufactures petroleum additives that help fuels burn cleaner and more efficiently, engines run smoother, and machines last longer. We offer performance fuels and refinery chemicals, such as gasoline performance additives, diesel fuel additives, lubricity improvers, and cold flow improvers; driveline products, such as automotive gear oil and automatic transmission fluid; engine oil additives, such as passenger car engine, heavy duty diesel engine, and railroad and marine diesel engine oils; industrial products, such as antiwear and R&O hydraulic oils, industrial specialty chemicals, industrial gear oils, and grease. The company supports global operations through regional headquarters located in Asia Pacific, EMEAI, Latin America and North America. Afton Chemical Corporation is headquartered in Richmond, Virginia. For more information, visit www.aftonchemical.com.

Contacts

Afton Chemical Corporation

Lauren Ereio, Marketing Communications Manager

804-788-5800