Hype Energy Drinks Eye Growth and Expansion in Middle East & Asia in 2017

Beverage giant to expand distributor and retail network at Gulfood 2017, taking place Feb. 26 to March 2nd

Hype Energy drinks predict a 25 percent growth in sales this year amid rising demand in the soft drinks beverage sector


Dubai, United Arab Emirates -Wednesday, February 22nd 2017 [ ME NewsWire ]

Hype Energy returns for the 5th year in a row to Gulfood 2017, the region’s largest food and beverage trade platform, to further consolidate its footprint in the Middle East while looking for expansion opportunities in Asia.

At stand C38 in Za’abeel’s new hall number 4 in the Dubai World Trade Centre (DWTC), Hype Energy Drinks will showcase a real F1™ race car and bring back its popular LED stand, high energy music, and second floor to relax, enjoy a Hype Energy drink and charge up.

Internationally renowned as the lifestyle energy drinks brand, Hype Energy drinks sales and marketing representatives will be on-site to share their upcoming endeavours with F1’s Sahara Force India team, top music celebrities and urban sports; as well as the newest innovations and drinks to introduce to the FMCG beverage market.

“Gulfood presents a unique opportunity to display our full product range to a highly-focused trade audience seeking new flavours and innovative sugar-free and low calorie products that meet consumers’ changing preferences. Following a very successful show last year, our targets for Gulfood 2017 are to work with new distributors with an international network of major retailers and expand to new  high potential growth markets,” said Bertrand Gachot, CEO of Hype Energy drinks.

Hype Energy’s sales forecast for 2017 is a minimum of 200 million cans, a 25 percent increase from 2016. The global soft drinks market is expected to grow at a rate of 2.4 percent worldwide this year, while the Middle Eastern and Asian markets are predicted to expand by 4.3 percent over the next five years, showing immense opportunities and avenues for growth for Hype Energy.

Hype Energy is headed by CEO and former F1 racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, who will be present for pre-arranged meetings at Hype Energy’s stand at Gulfood. To learn more visit hype.com or contact the team at info@hype.com.

Hype Energy drinks are available in more than 45 countries spanning from the Middle East to Africa and North and South America. The company headquarters is in Dubai with satellite offices in Europe and the US. Hype Energy drinks are a more natural and premium way to enjoy energy drinks.



For further information visit: https://www.hype.com

Follow Hype Energy Drinks on social media

Twitter: @hypeenergy

Instagram: @hypeenergydrinks

Facebook: https://www.facebook.com/hypeenergydrinks

Hashtag: #F1Hype

About Hype Energy Drinks

    Hype Energy drinks are available in over 45 countries worldwide from North America to Africa and the Middle East
    Hype Energy drinks are manufactured in the USA, Canada, the Netherlands, Poland and Austria. It has offices in Dubai, Europe and the US.

About The Products

    Hype Energy drinks are made from premium ingredients, and contain no aspartame or artificial coloring
    Hype Energy drinks provide a more natural way to enjoy energy drink and a perfect base for mocktails



Contacts

For further information on Hype Energy drinks

Camille Sofia +971 52 87 32 465

 camille@hype.com


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