Through the Partnership, Citi Aims to
Raise Awareness for the Paralympic Movement, Support Para Athletes, and
Advocate for Societal Change in Perceptions around Disability
Partnership Includes 18 National Paralympic Committees
NEW YORK-Thursday 13 December 2018 [ AETOS Wire ]
(BUSINESS WIRE) -- Citi today announced that it has entered into a partnership agreement with the International Paralympic Committee
(IPC) to become an international partner through 2020 and to support
National Paralympic Committees (NPCs) in 18 countries as they prepare
for upcoming World and regional Championships, as well as the Tokyo 2020
Paralympic Games.
The 18
National Paralympic Committees (NPCs) Citi will sponsor include:
Australia, Chinese Taipei, Colombia, Costa Rica, Great Britain, Hong
Kong, India, Indonesia, Ireland, Malaysia, Mexico, Nigeria, Philippines,
Poland, Singapore, South Africa, Thailand, and the UAE.
Citi serves
clients through a local presence in each of these 18 NPC communities and
will engage fans through integrated marketing campaigns and promotions
to generate excitement and national pride around the extraordinary
accomplishments of the countries’ Para athletes. Citi will also work to
help support the day-to-day needs of individual NPCs.
“Citi and the
IPC are ideal partners because we share a deep passion for helping to
foster a more diverse and inclusive society,” said Citi CEO Michael
Corbat. “These athletes have overcome adversity to achieve the world’s
most elite level of sporting excellence. Their strength, perseverance
and determination is truly what makes them exceptional, and we look
forward to supporting their journey to compete on the global stage.”
“We are
delighted that Citi joins the IPC as our third international partner and
that the company’s support extends to NPCs spanning four continents, as
well as a number of Para athletes,” said IPC President Andrew Parsons.
“Citi has been involved in the Paralympic Movement for more than six
years and we look forward to working closely with them to explore
opportunities to further awareness of how our work transforms society
and drives social inclusion.”
Citi began
its relationship with the Paralympic Movement in 2012 with its
sponsorship of the U.S. Olympic and Paralympic Teams. During that time,
Citi has supported eight U.S. Paralympians and featured them prominently
in their marketing campaigns, supported U.S. Paralympic sports
programs, as well as featured them in colleague engagement promotions.
In 2018, Citi served as a sponsor of the International Wheelchair Rugby
Federation Wheelchair Rugby World Championship in Australia, World Para
Swimming Allianz European Championships in Ireland, Asian Para Games in
Indonesia, and Para Powerlifting Americas Open Championships in Bogota.
About Citi
Citi, the
leading global bank, has approximately 200 million customer accounts and
does business in more than 160 countries and jurisdictions. Citi
provides consumers, corporations, governments and institutions with a
broad range of financial products and services, including consumer
banking and credit, corporate and investment banking, securities
brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About IPC
The
International Paralympic Committee (IPC) is the global governing body of
the Paralympic Movement. It co-ordinates the organisation of the Summer
and Winter Paralympic Games, and serves as the International Federation
for 10 sports, for which it supervises and co-ordinates the World
Championships and other competitions. The IPC’s vision is to enable Para
athletes to achieve sporting excellence and inspire and excite the
world.
Contacts
Citi Contact:
Matthew Polevoy
212-609-0159
matthew.polevoy@citi.com
IPC Contact:
Craig Spence
craig.spence@paralympic.org
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