NEW YORK - Friday, 15. December 2023
Estée Lauder reinforces its leadership in skin longevity science and age reversal
(BUSINESS
WIRE)--Estée Lauder today announces its new Skin Longevity platform,
grounded in 15-years of expertise in pioneering skin longevity research.
With a new product innovation powered by cutting-edge age reversal
technology, Estée Lauder is leading the new frontier in science-driven
luxury skincare.
To reinforce the brand’s authority in skin
longevity science, Estée Lauder is announcing the formation of a
longevity expert collective across multiple disciplines to educate and
empower consumers to rethink how they approach skincare and lifestyle –
reframing the conversation from anti-aging to visible age reversal.
Estée Lauder also announces its support of the Stanford Center on
Longevity and its new Program on Aesthetics & Culture, whose work
will include research assessing perceptions on longevity and vitality.
“The
Estée Lauder brand has always been at the forefront of breakthrough
skin science,” said Justin Boxford, Global Brand President, Estée
Lauder. “Longevity is one of the fastest growing movements in the beauty
and wellness industries, with multi-generational consumer interest in
biohacking and age-reversal practices at an all-time high. Estée Lauder
has been pioneering skin longevity research for more than 15 years, and
we already have the proven technology to reveal visible age reversal. We
see this as a truly pivotal moment for the brand to disrupt the
industry, changing what we know about skin aging and reimagining
skincare for the future.”
Exclusive and Patented SIRTIVITY-LP™ Technology to Reveal Visible Age Reversal
For
nearly two decades, Estée Lauder has been studying the role of sirtuins
in skin, garnering 29 patents worldwide and presenting at more than 20
scientific conferences to date. Most recently, Estée Lauder unveiled its
latest research in skin longevity science to a global audience at the
World Congress of Dermatology, one of the largest and most prestigious
international dermatological conferences, held once every four years.
Through its cutting-edge research, Estée Lauder has been able to advance
its understanding of the biology of skin aging, developing its
exclusive and patented SIRTIVITY-LP™ technology, proven to not only
slow, but help visibly reverse skin aging.
In January 2024, Estée
Lauder will unveil its newest product innovation, new Re-Nutriv
Ultimate Diamond Transformative Brilliance Soft Crème, with
SIRTIVITY-LP™ which reveals visible age reversal starting in just 14
days.
Collaboration with the Stanford Center on Longevity
Building
on the brand’s commitment to furthering longevity research, Estée
Lauder announces its support of the Stanford Center on Longevity, a
cross-disciplinary research center at Stanford University.
As the
inaugural supporter of the Stanford Center on Longevity’s new Program
on Aesthetics & Culture, Estée Lauder has made an initial three-year
commitment to help fund a wide range of research activities, including
New Map of Life post-doctoral fellowships and other work to advance the
understanding of perceptions on longevity and vitality.
“We are
thrilled to be collaborating with the Stanford Center on Longevity, a
leading authority advancing longevity research,” said Boxford. “Through
the support of their new Program of Aesthetics & Culture, our goal
is to build the data-driven foundation from which to shape the future of
aesthetics and extend skin healthspan.”
The Stanford Center on
Longevity aims to accelerate and implement scientific discoveries,
technological advances, behavioral practices, and social norms so that
century-long lives are healthy and rewarding.
“We know that aging
well involves feeling good about ourselves. Yet, little research has
explored links between appearance and well-being,” said Laura L.
Carstensen, Ph.D., Professor of Psychology; Fairleigh S. Dickinson Jr.
Professor in Public Policy and the Director of the Stanford Center on
Longevity. “Extended life expectancy offers us the opportunity to gain a
deeper understanding about how people subjectively experience vitality
and communicate this experience to others. We believe that skin, as the
largest organ, plays a sizeable role in conveying this vitality. With
support from with Estée Lauder, we look forward to further exploration
of how physical appearance and visible skin health influences
perceptions of aging.”
Estée Lauder Longevity Collective
Estée
Lauder also announces the launch of its first-ever Longevity
Collective, a curated group of influential experts and global pioneers
in longevity science and lifestyle.
Beginning in January 2024,
the Estée Lauder Longevity Collective will serve as a brand advisory
board, bringing the latest insights, research findings, and resources to
inform Estée Lauder’s ongoing approach to skin longevity research. Its
members will also participate in events, media and content partnerships,
as well as editorial on the brand’s new online content hub, the
Longevity Collective will enable Estée Lauder to educate and drive
conversation around healthspan versus lifespan and aging well.
In
addition to lead Estée Lauder scientist, Dr. Nadine Pernodet, Senior
Vice President, Bioscience, Global R&D, the Longevity Collective
includes long-term Estée Lauder partner Dr. Danica Chen, Professor,
Metabolic Biology, Nutritional Sciences & Toxicology, University of
California Berkeley; Jennifer Garrison, Ph.D., Assistant Professor, Buck
Institute for Research on Aging & Co-Founder & Director, Global
Consortium for Reproductive Longevity & Equality; Dr. Mark Lachs,
Irene and Roy Psaty Distinguished Professor of Medicine &
Co-Director for the Center of Aging Research & Clinical Care at
Weill Cornell Medicine; Dr. Zakia Rahman, Clinical Professor of
Dermatology, Stanford University School of Medicine; Serena Liang Jing,
New Map of Life Fellow, Stanford Center on Longevity and Michael
Clinton, Founder & CEO, ROAR Forward. In addition, long-standing
Estée Lauder Global Brand Ambassador, Carolyn Murphy, will serve as a
member of the Longevity Collective, sharing her beauty, wellness, and
lifestyle insights. Having worked with the Estée Lauder brand for more
than two decades, Murphy is one of the industry’s longest-serving beauty
ambassadors.
Aerin Lauder, Founder and Creative Director of
AERIN, and Style & Design Director of Estée Lauder ReNutriv, said:
“My grandmother, Estée, was a trailblazer. She was ahead of her time in
every way and changed how we think about aging, confidence, and beauty.
Today, the Estée Lauder brand continues to embody her pioneer spirit,
and I think she would be incredibly excited to see her namesake brand
leading the new skin longevity movement and inspiring consumers
everywhere to live well at any age.”
About Estée Lauder
Estée
Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded
by Estée Lauder, one of the world’s first female entrepreneurs, the
brand today continues her legacy of creating the most innovative,
sophisticated, high-performance skincare and makeup products and iconic
fragrances – all infused with a deep understanding of women’s needs and
desires. Today, Estée Lauder engages with women in over 150 countries
around the world and at dozens of touch points – from in-store to
digital. And each of these relationships consistently reflects Estée’s
powerful and authentic point of view.
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Contacts
Tara Connaughton, tconnaug@estee.com
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