BOSTON - Tuesday, 19. December 2023
Industry
veterans Kathy Klingler and Jim Norton join as CMO and CRO, David Beck
elevated to newly created COO role in Executive Team build-out
(BUSINESS
WIRE)--Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced two additions and a newly formed
role to its executive leadership team. Kathy Klingler has been appointed
Chief Marketing Officer (CMO), and Jim Norton as Chief Revenue Officer
(CRO), effective January 8, 2024. Additionally, Brightcove’s current
Chief Strategy and Corporate Development Officer, David Beck, is taking
on an expanded role as Chief Operating Officer (COO).
“With the
addition of Kathy and Jim and the evolution of David’s role, our
world-class executive leadership team is poised to continue to deliver
for our global customer base and drive innovation across our business,”
said Brightcove CEO Marc DeBevoise. “Each of them brings an invaluable
skill set from across the media, enterprise, and SaaS industries that
will play a key role in our continued growth and further establish
Brightcove as the world's most trusted streaming technology company.”
As
CMO, Klingler will be responsible for developing and executing a global
marketing strategy that leverages data, insights, creativity, and
connectivity to drive growth, boost brand awareness, increase customer
acquisition, and expand customer loyalty. She brings a record of global
success to Brightcove, having previously held senior marketing
leadership roles at large enterprise organizations in varying sectors,
including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity
Investments, John Hancock, Kaplan Higher Education, and cybersecurity
software company Rapid7. She will report directly to Brightcove CEO Marc
DeBevoise.
“I am thrilled to join Brightcove to continue its
unparalleled leadership in the streaming technology space,” said
Klingler. “Throughout my career, I’ve prioritized crafting compelling
strategies that connect with people and drive tangible results. I look
forward to advancing that work with my new colleagues as we chart our
company’s promising future.”
As the CRO, Norton will be
responsible for Brightcove’s revenue organization, including managing
global sales and customer success and driving and executing the
company’s go-to-market strategy. Norton brings over 20 years of sales
leadership experience in media, advertising, SaaS, and marketing
technology at leading companies such as Condé Nast, AOL/Verizon, Google,
Tribune Broadcasting, and Flowcode. He will report directly to
DeBevoise.
“Throughout my career, I’ve had the opportunity to
work across various verticals and sectors on a global scale. Brightcove
represents the perfect intersection of all that I have been working
towards, and I can't think of a better fit,” said Norton. “I’m
enthusiastic about joining this exceptional leadership team and
leveraging our heritage as the world’s most trusted streaming company as
we grow global sales and revenue generation.”
David Beck has
served as Chief Strategy and Corporate Development Officer and interim
CMO. In addition to his current role, he has assumed new and expanded
responsibilities as COO. As the Chief Operating Officer, Beck’s
responsibilities include corporate development and strategy, technology
and channel partnerships, data engineering, strategy and analytics,
revenue and marketing operations, and ad monetization. He will be
focused on advancing the execution of Brightcove’s strategy, driving
operational excellence, fostering greater cross-functional collaboration
throughout the organization, and leading growth and operational
transformation initiatives.
For more information, visit Brightcove.com.
About Brightcove, Inc.
Brightcove
creates the world’s most reliable, scalable, and secure streaming
technology solutions to build a greater connection between companies and
their audiences, no matter where they are or on which devices they
consume content. In more than 60 countries, Brightcove’s intelligent
video platform enables businesses to sell to customers more effectively,
media leaders to stream and monetize content more reliably, and every
organization to communicate with team members more powerfully. With two
Technology and Engineering Emmy® Awards for innovation, uptime that
consistently leads the industry, and unmatched scalability, we
continuously push the boundaries of what video can do. Follow on
LinkedIn, Twitter, Facebook, Instagram and YouTube. Visit
Brightcove.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231219310496/en/
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Contacts
Media Contact:
Joseph J. Nuñez
jnunez@brightcove.com
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