Dubai, United Arab Emirates - Thursday, 02. January 2025 AETOSWire
Reiterating
its commitment towards making Ayurveda a reliable choice for health and
well-being across nations; Dabur International, with its 138 years of
rich legacy, joined forces with EAGAFEST 2024.
Held at Crown
Plaza, Deira the Emirates Ayurvedic Graduates Association (EAGA)
celebrated and honoured the ancient science of holistic health and
balanced living. As pioneers in revolutionizing Ayurvedic products
across an array of essentials like personal care, oral care, hair care,
and health supplements; Dabur International plays a pivotal in upholding
the principles of Ayurveda.
Ayurveda is perceived as one of the
most ancient well-documented systems of medicine equally relevant in
modern times. Its holistic approach and unique healing processes honor
it with an indomitable position as the ‘Science of Life’. A system of
holistic health, it is increasingly being recognized, respected, and
adopted for its ability to alleviate disease and improve physical and
mental well-being. While Dabur International has been successfully
integrating Ayurveda with its efficacious product offerings through its
wide knowledge base and modern adaptations of traditional procedures; it
also encourages organisations like EAGA that promote the adoption of
Ayurveda beyond academics.
EAGAFEST 2024 witnessed over 250
Ayurveda practitioners celebrate the essence of these traditional
medicine methods fostering mutually beneficial and long-lasting
associations to promote Ayurveda’s growing relevance in the Middle East.
This festival is a testament to the institutes commitment to cultural
heritage and professional unity. Speaking of its association with
EAGAFEST, Dabur spokesperson said; “The healing power of Ayurveda is now
being widely recognized across countries and we are certainly proud of
EAGA’s dedication towards promoting Ayurveda in the Middle East. With
our extensive portfolio of Ayurveda-based natural products like Honitus
(for sore throat), Rapidex (for pain relief), Tulsi drops (immunity
booster), etc. we have mapped several continents to provide communities
with safe, natural, and healing alternatives. Ayurveda is close to
nature, sustainable, and cruelty-free, and inculcates healing processes
beyond the visible. We are committed to helping Ayurveda take center
stage globally and will continue to collaborate with such congregations
that focus on Ayurveda as a natural way of life.”
Sharing his
views, Dr. Shyam, a key personnel member from EAGA said; “The
prestigious EAGA is the largest association of dedicated Ayurveda
doctors in the UAE and we’re elated that our passion is further fuelled
by Dabur’s support. Dabur is a household name back in India and is fast
gaining recognition across the world. When a stalwart brand like Dabur
joins hands with professional institutions like us, it is going to
deepen and widen Ayurveda’s positive impact.”
Going further,
Dabur International intends to continue supporting academia as well as
organizations of Ayurveda practitioners for the authentic and widespread
acceptance of Ayurveda.
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Contacts
Namita Thakkar
namita@matrixdubai.com
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