RELX International Sets E-Cigarette Quality Benchmark

 

DUBAI, United Arab Emirates - Tuesday, 02. August 2022

Recognising consumer concerns over the ingredients used in e-liquids, RELX uses safe and high-quality ingredients from the food industry

The leading vaping brand, subjects each product to 200 tests before the final product hits the market

The brand is also conducting the e-cigarette sector’s first clinical trial which has been reviewed and audited by independent organisations

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(BUSINESS WIRE) -- Over the past three years, RELX International, a responsible multinational electronic cigarettes company, has been employing scientific methods and tools to ensure its e-cigarette products are reliable and of the highest quality.

This is part of the brand’s commitment to providing legal age consumers with e-cigarette products that are of a high level of quality, whilst simultaneously supporting the growing e-cig sector.

According to Mordor Intelligence’s Middle East & Africa E-Cigarettes Market report (2022-2027), the region’s vaping market is forecasted to grow at a rate of 9.74% during the forecast period [1].

In response to the growing demand for reliable, high-quality products, RELX International invested in the development of five advanced laboratories three years ago. The facilities aim to guarantee product quality and advance research; the former is achieved thanks to the implementation of stringent quality control systems, comprising of 200 tests, on every RELX product ahead of them hitting the market. This approach guarantees that every product adheres to RELX’s high standards.

In a 20,000m2, ISO eight certified cleanroom, trained technicians perform chemical tests on each item and thoroughly check every batch of e-liquid to ensure quality is maintained with only food-grade ingredients.

Once the products are finished, they are then tested in the quality control and safety laboratory, where their performance is analysed, while being subjected to extreme scenarios including high heat and humidity. Following this, an exhaustive sensory analysis procedure is carried out where experts assess the flavours using several different analytical methods and tools.

Robert Naouss, External Affairs Director at RELX International, explained, “When it comes to product quality and safety, RELX International is its own harshest critic. At our state-of-the-art facilities, up to 200 scientific tests are conducted on every RELX product before they are shipped off to the marketplace. RELX’s commitment to quality is matched only by its desire to provide legal age consumers with high quality products they can trust.”

As part of its unrelenting quality focus, RELX International pays close attention to the ingredients that make up its e-liquids. The ingredient list is typically a point of concern for vapers, which is why RELX has used ingredients from the food sector including vegetable glycerine (used in baking) and propylene glycol (found in dairy products, bread, etc).

Additionally, all e-liquids are laboratory-tested in accordance with CNAS (China National Accreditation Service for Conformity Assessment) and the international standard ISO/IEC 17025. This is critical to ensuring the absence of elements that are hazardous to end consumers.

RELX’s products do not contain THC or vitamin E acetate, which are listed by the CDC (Center for Disease Control and Prevention in the USA) as potential causes of lung disease related to e-cigarette use.

RELX is currently also in the midst of the vaping sector’s first clinical research project. Reviewed by the China Clinical Trials Registry (ChiCTR) and the World Health Organisation's (WHO) International Clinical Trials Registry Platform (ICTRP), the three-month study is investigating the metabolic kinetics of nicotine in humans and the effects on human biomarkers, following the replacement of conventional cigarettes with RELX devices.

Going forward, RELX aims to continue pushing scientific boundaries at its laboratories with the goal of boosting product quality further.

Links

[1] Mordor Intelligence: Middle East & Africa E-Cigarettes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Notes to Editors

RELX International

Founded in 2019, RELX International is a multinational electronic cigarettes company that markets and sells RELX, The World’s Advanced vape brand powered by SuperSmooth™ technology. RELX, Asia’s leading e-cigarette brand, is widening its footprint across the world, it is currently available in 40+ countries such as the UK, France, Italy, Germany, Indonesia, Philippines, Canada, KSA and the UAE. What sets RELX apart from competition is the fact that it has a full ecosystem (such as closed pods, disposables, device, and power bank accessories) that are designed at a cutting-edge research and development center and produced at one of the world’s largest e-cigarette factories. RELX's mission is to make RELX a trusted brand for legal age adult smokers through state-of-the-art products, industry-leading technologies, and scientific advances in collaboration with talented and committed people around the globe. The company has attracted global talents from Uber, Procter & Gamble, Apple, Beats, and L'Oréal. RELX is proud to be listed in Dubai Duty Free, the first duty free channel in the world.

 

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Contacts

For further media information, samples and or images, please contact Khyati Megchiani or Ziad Ashkar at Brazen MENA: relxarabia@brazenmena.com