Hilton and Hilton Honors Also Introduce New Branding
MCLEAN, Va. -Wednesday, February 1st 2017 [ ME NewsWire ]
(BUSINESS
WIRE)-- Hilton (NYSE: HLT), the world’s fastest-growing hospitality
company, today announced industry-first benefits for all 60 million
members of its award-winning guest loyalty program, Hilton Honors,
including Shop with Points at Amazon.com.
Guided by extensive
consumer feedback, Hilton Honors is now the first and only loyalty
program that will offer members the choice to flexibly combine Points
and money for a hotel stay, to use their Points at Amazon.com, to allow
family and friends to combine their Points for free, and the ability to
extend Diamond status when life puts travel on pause.
Today,
Hilton also introduces a new corporate identity and logo for Hilton and
Hilton Honors. This rebranding comes at a time when Hilton is more
simplified and streamlined than ever, after the successful spin-offs of
its real estate and timeshare businesses.
MORE USEFUL WAYS TO USE POINTS: SHOP WITH POINTS AT AMAZON.COM
Today,
Hilton announced that starting this summer, Hilton Honors members will
be able to use their Points to purchase products on Amazon.com.
“At
Hilton, we are committed to continually innovating to deliver
exceptional experiences for our guests,” said Christopher J. Nassetta,
president and chief executive officer, Hilton. “Enabling our Hilton
Honors members to use their Points to shop at Amazon.com, along with the
other industry-first perks we’re announcing today, are some of the many
ways we are honoring that commitment.”
MORE FLEXIBILITY TO USE HILTON HONORS POINTS: POINTS & MONEY
Hilton
Honors is the only guest loyalty program where members can redeem their
Points for an award night or a stay using a flexible combination of
Points and money. Beginning in late February, members can use the new
Hilton Honors Points & Money slider to select how many Points they
want to redeem toward a room. This means members will now be able to use
their Points faster for hotel stays, any time, with no blackout dates.
MORE VALUABLE BENEFITS: POINTS POOLING
Beginning
in April, Hilton Honors members will be able to combine – or “pool” –
their Points with up to 10 friends or family members for free. A total
of 11 members can pool their Points for stays in great locations for
family reunions, bachelorette parties or any other event that brings
people together.
NEW BENEFIT FOR DIAMOND MEMBERS
Whether
bringing home a newborn, going back to school or launching a new career,
Hilton Honors’ most loyal members have shared that life sometimes puts
travel on pause. Beginning in March, eligible Diamond members may
receive a one-time, one-year extension of their status – for any reason.
No other hospitality industry program offers this level of flexibility.
“These
new perks revolutionize how all Hilton Honors members can use their
Points. Frequent travelers told us they want more flexibility while less
frequent travelers want to be able to use their Points in more ways and
more quickly,” said Mark Weinstein, senior vice president and global
head, customer engagement, loyalty and partnerships. “Now more than
ever, Hilton Honors is the most flexible, useful, and valuable guest
loyalty program – giving our members more of what they want most.”
NEW BRANDING TO REFLECT EVOLUTION
Hilton
Honors members will notice an update to the program’s name and logo,
shifting from HHonors (with two H’s) to Honors. This rebranding is
reflective of the continual evolution of Honors.
As part of the
rebranding, Hilton has revealed a new corporate identity and logo. From
today forward, the company will no longer use “Worldwide” in its name
and be known simply as “Hilton.”
Today’s Hilton Honors
announcement is the latest in Hilton’s “firsts” for the hospitality
industry. Digital check-in with room selection, the industry’s
first-and-only way for travelers to check in and select the exact room
they want, is available worldwide at more than 4,700 hotels and has been
used more than 22 million times since it launched in the summer of
2014. And Hilton guests can now access their rooms through the Hilton
Honors app via Digital Key, currently available in nearly 800 hotels,
and with 2,500 hotels around the globe expected to offer the service by
the end of 2017.
For more information about these new Hilton
Honors perks, click here. To enroll in Hilton Honors, click here. It’s
fast, free and easy to join.
About Hilton
Hilton (NYSE:
HLT) is a leading global hospitality company, with a portfolio of 14
world-class brands comprising more than 4,900 properties with over
800,000 rooms in 104 countries and territories. Hilton is dedicated to
fulfilling its mission to be the world’s most hospitable company by
delivering exceptional experiences – every hotel, every guest, every
time. The company's portfolio includes Hilton Hotels & Resorts,
Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton,
Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton Honors. Hilton Honors
members who book directly through preferred Hilton channels have access
to instant benefits, including a flexible payment slider that allows
members to choose exactly how many Points to combine with cash, an
exclusive member discount that can’t be found anywhere else and free
standard Wi-Fi. Visit newsroom.hiltonworldwide.com for more information
and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and
YouTube.
About Hilton Honors
Hilton Honors is the
award-winning guest-loyalty program for Hilton’s 14 world-class brands
comprising nearly 4,900 properties with more than 800,000 rooms in 104
countries and territories. Hilton Honors members who book directly
through preferred Hilton channels have access to instant benefits,
including a flexible payment slider that allows members to choose nearly
any combination of Points and money to book a stay, an exclusive member
discount that can’t be found anywhere else and free standard Wi-Fi.
Members also enjoy popular digital tools available exclusively through
the industry-leading Hilton Honors mobile app, where Hilton Honors
members can check-in, choose their room, and access their room using a
Digital Key. With more than 60 million members, Hilton Honors offers
hundreds of ways to earn and redeem Points. Members can redeem their
Points for free nights, premium merchandise or items at Amazon.com with
Amazon Shop with Points, as well as make charitable contributions or
gain access to unique events through the Hilton Honors auction platform
(hiltonhonors.com/auctions), such as exclusive artist experiences and
hotel concert events with Live Nation®, or race experiences with the
McLaren-Honda Formula 1 team. The program is free to join, and travelers
may enroll online by visiting www.HiltonHonors.com or connect with
Hilton Honors at news.hiltonhonors.com.
Contacts
Blake Rouhani
Hilton
+1 703 883 6615
blake.rouhani@hilton.com
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